Luggage and handbags and packs and cases

Your business is considering the luggage and handbags market in the North West province, which is worth about R2.9 million. This market is currently not growing, with zero year-over-year growth, and it's relatively uncrowded with only one supplier currently serving the needs of one department. It's worth noting that the government has a strong favour towards businesses with black ownership, women ownership, and youth ownership, with 58.86% of the allocation going to black-owned businesses, 44.2% to women-owned businesses, and 28.94% to youth-owned businesses. Given the lack of competition and the government's procurement programme favouring certain types of businesses, this could be an opportunity for your organisation to get a foothold. If I were you, I'd analyse the specific needs of the single department currently buying luggage and handbags in the North West province and tailor your sales approach to meet those needs.