The consumer electronics market in the Free State province is worth about R755 million, which is a decent size. Unfortunately, it's not growing, with zero year-on-year growth, so you'll need to compete for a share of the existing market. It's relatively uncrowded, with only 4 suppliers currently active, and just 3 government departments buying from them. Given the strong emphasis on black economic empowerment, with 73.5% of the allocation going to black-owned businesses, you'll want to ensure your organisation is well-positioned in this regard. If I were you, I'd focus on building relationships with the relevant departments, such as the Department of Education or Health, to get a foothold in this market.
R756K
4
3
R189K
Supplier Type Allocation
EME (< R10M)
0%
QSE (R10-50M)
0%
GE (> R50M)
0%
BEE Allocation
73.5%
23.4%
13.3%
0.2%