Estrogens and progestins and internal contraceptives

Your business is looking at a market in KwaZulu Natal for estrogens and progestins and internal contraceptives that's worth about R6.3 million. This market is relatively small and not growing, with zero year-over-year growth, which could make it challenging to expand your customer base. With only 3 suppliers currently operating in this space, it's not extremely crowded, but you'll still need to differentiate your organisation to stand out. The Department of Health in KwaZulu Natal is the main buyer, and they favour businesses with a strong black economic empowerment programme, with about 44.75% of the allocation going to black-owned businesses. If I were you, I'd focus on developing a robust B-BBEE level to increase your chances of securing contracts in this market.