Estrogens and progestins and internal contraceptives

Your business is considering the market for estrogens and progestins and internal contraceptives in the Western Cape, which is worth about R14.8 million. This market is relatively small and not growing, with no year-over-year growth, so you'll need to carefully consider whether it's worth entering. It's also a fairly exclusive market, with only 3 suppliers currently serving the 1 department that buys these products. The Department of Health in the Western Cape favours businesses with a strong black economic empowerment programme, with about 44.75% of the allocation going to black-owned businesses. If I were you, I'd focus on building a strong B-BBEE level, particularly black ownership, to increase your chances of winning contracts in this market.