The market for fuels in the Eastern Cape is worth about R40 million, which is a decent size. Unfortunately, it's not growing, with zero year-on-year growth, so you'll need to compete for a share of the existing market. With 30 suppliers already in the mix, it's a relatively crowded space, and you'll need to differentiate your business to stand out. The Department of Trade and Industry's programme to support black-owned businesses is also relevant here, as about 17% of the spend in this market is allocated to black-owned businesses. If I were you, I'd focus on building relationships with the 12 departments that are buying fuels in the Eastern Cape, to get a foothold in this market.
R40M
30
12
R690K
Supplier Type Allocation
EME (< R10M)
0%
QSE (R10-50M)
0%
GE (> R50M)
0%
BEE Allocation
17.0%
9.0%
5.5%
0.2%