Measuring and observing and testing instruments

In KwaZulu Natal, the market for measuring and observing and testing instruments is worth about R2.6 million, which is a decent size for a niche market. However, it's not growing, with zero year-on-year growth, so you'll need to compete for a share of the existing market. With only 16 suppliers currently serving the one department that buys these instruments, it's relatively uncrowded, which could be an opportunity for your business. Your B-BBEE level will be important, as over 53% of the spend in this market goes to black-owned businesses, so it's worth ensuring you have a good understanding of the B-BBEE requirements. To get started, you should research the specific needs of the department in KwaZulu Natal and tailor your sales approach to meet those needs.