Medical Equipment and Accessories and Supplies

Your business is looking at the Medical Equipment and Accessories and Supplies market in the Western Cape, which is worth about R45 million. This market is currently not growing, with zero year-on-year growth, so you'll need to compete for existing contracts. With 195 suppliers already in the mix, it's a fairly crowded space, and you'll need to differentiate your organisation to stand out. The fact that only 2 departments are procuring in this space means you'll need to build strong relationships with these key decision-makers. If I were you, I'd focus on building a strong programme to favour your business with these 2 departments, to get a foothold in this competitive market.