Office machines and their supplies and accessories

Your business is looking at a market for office machines and their supplies and accessories in the Western Cape, which is worth about R11 million. This market is relatively stable, with no year-over-year growth, so it's not getting bigger or smaller. With 84 suppliers already in the mix, it's a fairly crowded space, and you'll be competing with a lot of other organisations for contracts from 12 different government departments. To put it into perspective, the fact that there's no growth means you'll need to take market share from existing suppliers to gain traction. If I were you, I'd focus on building relationships with those 12 government departments to get a foothold in this market.