Personal safety and protection

Your business is looking at the personal safety and protection market in KwaZulu Natal, which is worth about R4.8 million. This market is currently stagnant, with no year-on-year growth, so you'll need to be strategic to get a foothold. With 51 suppliers already in the mix, it's a fairly crowded space, and you'll be competing for contracts with three different government departments. The fact that the market isn't growing means you'll need to focus on winning contracts from existing suppliers. If I were you, I'd start by analysing the current suppliers and identifying areas where your organisation can offer a unique favour to the government departments in KwaZulu Natal.