Prepared and preserved foods

Your business is looking at the prepared and preserved foods market in the Western Cape, which is worth about R10 million. This market is relatively small and not growing, with no year-over-year growth, so you'll need to be strategic to get a foothold. With only 16 suppliers currently working in this space, it's not overly crowded, which could favour your organisation if you can offer something unique. The fact that there's only one department involved in procurement might simplify your sales process. If I were you, I'd focus on building a strong relationship with that single department to increase your chances of securing contracts in this market.