Professional artists and performers

You're looking to break into the market for professional artists and performers in KwaZulu Natal, which is a sizeable market with a total spend of about R2.6 million. This market is relatively stable, with no year-on-year growth, so you can expect a consistent demand for your services. With 130 suppliers already catering to only 2 departments, it's a fairly crowded space, but there's still room for your organisation to favour a niche and stand out. The Department of Arts and Culture, for example, likely has a programme in place to support local artists, and about 39% of the spend is allocated to black-owned businesses, which could be an opportunity for your business if you have a strong black economic empowerment programme in place. If I were you, I'd analyse the current suppliers and identify a gap in the market that your business can fill, and then tailor your programme to appeal to the departments' procurement needs.