Software

The Northern Cape government's software procurement market is worth about R6.5 million, which is a decent size for a smaller province. What's interesting is that this market isn't growing or shrinking, with zero year-on-year growth, so you'll need to compete for a share of the existing spend. With only 9 suppliers currently serving 6 departments, it's relatively uncrowded, which could be an opportunity for your business. It's also worth noting that about 47% of the spend goes to black-owned businesses, so your B-BBEE level could be an advantage. To get a foothold in this market, I'd recommend researching the 6 departments that are buying software and tailoring your sales approach to their specific needs.