Specialized educational services

Your business is looking at a market for specialized educational services that's worth about R42 million nationally. This market is relatively stable, with no year-over-year growth, which could indicate that it's a mature market with established players. With 281 suppliers already catering to 39 different government departments, it's a fairly crowded space, so you'll need to differentiate your offering to stand out. It's also worth noting that about 48% of the spend in this market goes to black-owned businesses, so having a strong black economic empowerment programme in place could be a major favour when competing for contracts. If I were you, I'd focus on building a unique value proposition and a robust transformation programme to increase your chances of success in this market.