Sports equipment and accessories

The market for sports equipment and accessories in the Western Cape is worth about R441 thousand, which is a relatively small but niche market. Unfortunately, it's not growing, with zero year-on-year growth, so you'll need to compete for a share of the existing pie. With only 14 suppliers currently active in this space, it's not overly crowded, but you should be aware that the Department of Sport and other government departments favour businesses with strong black economic empowerment credentials, with over 81 percent of the spend going to black-owned businesses. Given the strong emphasis on black ownership, women's ownership, and youth ownership, with 20 percent and 17 percent of the spend allocated to these groups respectively, it's essential to consider your own B-BBEE level when deciding whether to enter this market. If I were you, I'd review your organisation's B-BBEE status and consider how you can improve it to increase your chances of winning government contracts in this space.