FREEDOM STATIONERY

You're competing with Freedom Stationery, a strong player in the government procurement space, with about R497 million in total revenue. They've established themselves as a favourite among education departments, with major contracts from MP: Education, EC: Education, FS: Education, and LP: Education, which together account for the bulk of their government work. What makes them a strong competitor is their dominance in the paper products and printed media space, with about R497 million of their revenue coming from these areas. If I were you, I'd analyse their success in the education sector and consider how you can position your own business to compete for similar contracts.