Printed media

The printed media market is a substantial one, with the government spending about R31 million on it. This market is relatively stable, with no year-on-year growth, which could indicate that it's not getting more competitive in terms of overall spend. You're looking at a space with about 125 suppliers, which is a decent number, but not overwhelmingly crowded, and it's spread across 38 different departments, so there are various potential entry points. It's also worth noting that a significant portion of the allocation, about 69%, goes to black-owned businesses, which could be an important factor to consider for your organisation. If I were you, I'd focus on building relationships with key decision-makers in some of the 38 departments that procure printed media, to get a better sense of their specific needs and how your business can meet them.

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