Printed media

The Eastern Cape government is spending about R69 million on printed media, which is a decent sized market for your business to consider. Unfortunately, this market isn't growing, with zero year-on-year growth, so you'll need to compete for existing contracts. It's also a relatively crowded space, with 44 suppliers already vying for contracts from 9 different departments. What's interesting, though, is that about 69% of the spend is allocated to black-owned businesses, so if your business qualifies, that could be a favourable advantage. If I were you, I'd focus on getting your B-BBEE level in order to take advantage of this allocation and increase your chances of securing contracts in this market.