Advertising

The Western Cape government has spent about R22 million on advertising in the province, which is a decent sized market for your business to consider. However, it's worth noting that the market isn't growing, with zero year-on-year growth, so you'll need to compete for a share of the existing spend. With 34 suppliers already working with 10 different departments, it's a relatively crowded space, but there is a strong emphasis on supporting black-owned businesses, with about 67% of the allocation going to these organisations. To increase your chances of success, make sure your B-BBEE level is up to date, as this will be an important factor in securing government contracts. Now would be a good time to review your B-BBEE certification and ensure it's in order, so you can start exploring opportunities in this market.