Advertising

The Western Cape government is spending about R22 million on advertising, which is a decent sized market for your business to consider. What's interesting is that this market isn't growing or shrinking, it's steady with zero year-on-year growth, so you can expect a consistent flow of work if you get in. It's not too crowded either, with only 34 suppliers currently working with 10 different departments, so there's room for your organisation to make a favour with the right clients. The Department of Communications and other departments are prioritising suppliers that are black-owned, women-owned, and youth-owned, with a significant 67.43% allocation to black-owned businesses, so if your business fits into one of these categories, you may have a competitive edge. If I were you, I'd look into getting certified as a black-owned business to take advantage of this programme and get a foot in the door with these departments.