Advertising

The advertising market in government procurement is a significant one, with a total spend of about R39 million. This market is relatively stable, with no year-over-year growth, which could indicate that it's a mature market with established players. With 211 suppliers competing for contracts across 27 different departments, it's a fairly crowded space, so you'll need to differentiate your business to stand out. It's also worth noting that the Department of Trade and Industry's Black Economic Empowerment programme is a key consideration, with about 67% of the allocation going to black-owned businesses. If I were you, I'd focus on building relationships with key decision-makers in departments like the Department of Communications, and ensure your organisation is BEE compliant to increase your chances of securing contracts.

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