The market for alternative educational systems in Gauteng is worth about R14 million, which is a decent size for a niche market. However, it's not growing, with zero year-on-year growth, so you'll need to compete for a share of the existing pie. With 38 suppliers already in the mix, it's a fairly crowded space, and you'll need to differentiate your business to stand out. It's also worth noting that about 18% of the spend in this market goes to black-owned businesses, so if your business has a strong Broad-Based Black Economic Empowerment level, you may have an advantage. To get a foothold in this market, I'd recommend researching the 13 departments that are buying these services and tailoring your sales pitch to their specific needs.
R14M
38
13
R210K
Supplier Type Allocation
EME (< R10M)
0%
QSE (R10-50M)
0%
GE (> R50M)
0%
BEE Allocation
18.1%
1.3%
0.7%
0.0%