You're considering the market for collectibles and awards in Gauteng, which is a relatively small market, with a total spend of about R152 thousand. This market isn't growing or shrinking, as it's shown zero year-on-year growth, and it's not too crowded, with only 16 suppliers currently serving 6 different government departments. It's worth noting that the Department of Trade and Industry's Broad-Based Black Economic Empowerment programme is in play here, with about 50% of the allocation going to black-owned businesses, which could be an opportunity or a challenge for your business, depending on your B-BBEE level. The fact that a significant portion of the allocation also goes to women-owned and youth-owned businesses, at 26% and 16% respectively, is also something to consider. If I were you, I'd look into getting a good understanding of the specific needs of these 6 government departments in Gauteng, to see if there's a way for your business to carve out a niche in this market.
R152K
16
6
R8K
Supplier Type Allocation
EME (< R10M)
0%
QSE (R10-50M)
0%
GE (> R50M)
0%
BEE Allocation
49.9%
26.3%
16.1%
0.6%