Domestic appliances

Your business is considering the domestic appliances market in the Eastern Cape, which is worth about R110 million. This market is relatively small and not growing, with no year-over-year growth, so you'll need to be strategic to get a foothold. It's also a fairly exclusive market, with only 4 suppliers currently working with 3 departments, so you'll need to differentiate yourself to stand out. The good news is that there's a strong favour towards black-owned, women-owned, and youth-owned businesses, with over 81% of the allocation going to black-owned businesses. If I were you, I'd focus on getting your B-BBEE level in order to take advantage of this preference and increase your chances of winning contracts in this market.