Graphic design

Your business is considering the graphic design market in Gauteng, which is worth about R39 million. This market is currently not growing, with zero year-over-year growth, and it's relatively uncrowded with only one supplier currently active. The Department of... well, unfortunately we don't know which department, but one department is responsible for all of this spend, so it's a bit of a niche opportunity. The good news is that the government is favouring businesses with a strong Black Economic Empowerment programme, with about 92% of the allocation going to black-owned businesses. If I were you, I'd make sure your B-BBEE level is up to date and focus on building relationships with this single department to try and get a foothold in this market.