Marketing and distribution

The market for marketing and distribution services in the Western Cape is about R402 thousand, which is a relatively small but focused space. Unfortunately, it's not growing, with zero year-over-year growth, so you'll need to compete for existing contracts. It's also a fairly crowded space, with 5 suppliers already working with 3 different government departments, so you'll need to differentiate your business to stand out. Your B-BBEE level will be important here, as about 73% of the spend goes to black-owned businesses, so having a strong empowerment profile could favour your organisation. If I were you, I'd focus on building relationships with the key departments in the Western Cape, such as the Department of Economic Development and Tourism, to get a better understanding of their marketing needs and how your business can meet them.