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Marketing and distribution

R4 million government market · 13 suppliers · FY 2025/26

The market for marketing and distribution services is a substantial one, with the government spending about R3.7 million on it. However, it's worth noting that this market isn't growing, with zero year-on-year growth, so you'll need to be competitive to get a foothold. You'll be competing with about 13 other suppliers for contracts from 6 different government departments, so it's not overly crowded. It's also important to consider the favour given to black-owned businesses, which receive about 73% of the allocation, as well as women-owned and youth-owned businesses, which receive about 33.6% and 17.8% respectively. If I were you, I'd make sure your organisation is B-BBEE compliant and focus on building relationships with these government departments to increase your chances of securing a contract.

ProTenders Intelligence, powered by National Treasury BAS data

Market Size

R4M

Suppliers

13

Departments

6

Avg Transaction

R245K

B-BBEE Allocation

Black Owned

73.2%

R3M

Women Owned

33.7%

R1M

Youth Owned

17.8%

R657K

Disabled Owned

2.1%

R79K

Spending Trend

2018/19
R4M
2019/20
R914K
2020/21
R4M
2021/22
R221K
2022/23
R5M
2023/24
R4M
2024/25
R791K
2025/26
R4M

By Province

Data from National Treasury BAS · Marketing and distribution · 13 suppliers across 6 departments · FY 2025/26

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Wire liveOCDS-compliantPOPIA-alignedCape Town · Johannesburg