Office Equipment and Accessories and Supplies

Your business is considering the office equipment and accessories market in the Western Cape, which is a sizeable market worth about R3 million. This market is relatively stable, with no year-over-year growth, so you won't have to worry about it shrinking or exploding anytime soon. With only 17 suppliers currently operating in this space, it's not overly crowded, which could favour your organisation if you can offer something unique. The fact that there are 6 different government departments buying from this market means there are multiple potential customers for your programme. If I were you, I'd analyse the current suppliers and departments to identify areas where you can offer better value and start building relationships with those departments to get a foothold in this market.