Patient care and treatment products and supplies

Your business is considering the market for patient care and treatment products and supplies in the North West province, which is worth about R641 thousand. This market is relatively small and not growing, with no year-over-year growth recorded. You'll be competing with about 13 other suppliers for contracts from just 3 departments, so it's a fairly crowded space. To succeed, you'll need to differentiate your organisation and build strong relationships with these departments. Given the static market size, it's crucial to carefully analyse the current suppliers and department needs to identify potential gaps in the market that your business can fill.