Patient care and treatment products and supplies

Your business is looking at a market for patient care and treatment products and supplies that's worth about R369 million. This market isn't growing or shrinking, it's staying steady with no year-over-year growth. With 24 suppliers already in the mix, it's a relatively crowded space, and you'll need to compete for contracts with 13 different government departments. To put it into perspective, this means you'll have to stand out to get a favour from organisations like the Department of Health. If I were you, I'd focus on building relationships with these departments to get a foothold in this market.

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