Photographic or filming or video equipment

Your business is considering the market for photographic or filming or video equipment in the Northern Cape, which is a relatively small market, with a total spend of about R54 thousand. This market is not growing or shrinking, as it has zero year-over-year growth. It's also a very uncrowded market, with only one supplier currently operating in this space, serving one department. Given the lack of competition, this could be a favourable opportunity for your organisation to get a foothold. If I were you, I'd investigate the needs of the single department currently procuring these services, to see if your business can offer a competitive solution.