Photographic or filming or video equipment

Your business is looking at the market for photographic or filming or video equipment, which is a relatively small market with a total spend of about R2.4 million. Unfortunately, this market is not growing, with zero year-over-year growth, which might make it tougher to win new contracts. It's also a very crowded market, with only one supplier currently serving one department, which means you'll have to work hard to differentiate your business. The fact that there's only one supplier might actually be an opportunity for you to get in and offer something new. If I were you, I'd try to build a relationship with the department that's currently buying this equipment to see if you can offer a better service and win some of that R2.4 million spend.

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