Photographic or filming or video equipment

Your business is considering the market for photographic or filming or video equipment in the Western Cape, which is a relatively small market, with a total spend of about R38.5 million. This market is not growing or shrinking, as it has shown zero year-over-year growth. It's also a fairly exclusive market, with only 2 suppliers currently serving 2 departments. Given the limited competition, this could be a favourable market to enter, especially if you can build relationships with the relevant departments. If I were you, I'd start by researching the two departments that are currently buying photographic or filming equipment, to see if your organisation can offer them a better programme or service.