Sports equipment and accessories

Your business is looking at a market for sports equipment and accessories in Gauteng that's worth about R830 million. This market is relatively stable, with no year-over-year growth, so you won't have to worry about it shrinking or exploding anytime soon. It's also not very crowded, with only 5 suppliers currently serving the 1 department that buys these products. The Department of... well, whichever department it is, clearly favours organisation that have a strong black economic empowerment programme, with over 81% of the spend going to black-owned businesses. If I were you, I'd make sure your B-BBEE level is in order and focus on building relationships with the key decision-makers in that single department to get a foothold in this market.