Structural building products

The market for structural building products in the North West province is worth about R1.6 million, which is a decent size for a niche market. What's interesting is that this market isn't growing or shrinking, with zero year-on-year growth, so it's a relatively stable space. It's also not too crowded, with only 4 suppliers currently operating in this space, and only 2 departments making purchases. Your business could potentially benefit from the fact that a significant portion of the spend, about 74%, goes to black-owned businesses, so if your business has a strong Broad-Based Black Economic Empowerment level, you may have a competitive advantage. To get a foothold in this market, you should start by researching the 2 departments that are making purchases and tailor your sales approach to their specific needs and procurement processes.