ASHRAH

ASHRAH is a strong player in the government procurement space, having secured about R823 million in total revenue, with their entire government business coming from the Free State Department of Agriculture and Rural Development. They specialise in supplying animal feed, which has clearly resonated with this department, making them a key competitor in this commodity. Given their focused approach and significant revenue from a single department, they likely have a well-established relationship with the Free State Department of Agriculture and Rural Development. If I were you, I'd analyse their strategy and consider how you can differentiate your own organisation to compete effectively in the animal feed supply space.