INTERCITY AMBULANCE SERVICES&MAK

You're competing with Intercity Ambulance Services&Mak, a strong player in the community and social services space, with about R39 million in total revenue from government work. They've been actively working with the government for 2 years, and their work is concentrated in one province, with the Department of Social Development being their main client, accounting for their entire government spend. What makes them a strong competitor is their clear specialisation in community and social services, which has earned them a significant amount of government business. If I were you, I'd analyse their success in this niche to see if there are any opportunities for your organisation to favour a similar approach and potentially partner with them or learn from their programme.