You're competing with KEEMA (PTY) LTD, a strong player in the commercial sports space, who has managed to secure about R3.5 million in government work over the past three years. They seem to have a good relationship with the Eastern Cape Department of Sport, Recreation, Arts and Culture, which is their sole government client, accounting for their entire revenue. What makes them a strong competitor is their ability to dominate this specific department's spend, indicating a high level of favour with the organisation. If I were you, I'd analyse their commercial sports offerings to see how you can differentiate your own business and potentially tap into this lucrative government programme.
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