NOVO NORDISK

You're competing with NOVO NORDISK, a strong player in the medical supply industry, with about R155 million in total revenue from government work. They have a significant presence in multiple provinces, working with top departments like KZN: HEALTH, GP: MEDICAL SUPPLIERS ASSOCIATION, and NW: HEALTH, among others. What makes them a formidable competitor is their long-standing relationship with the government, having been active for 8 years, and their broad reach across 9 provinces. If I were you, I'd analyse their top commodities, such as medical practice and compounds and mixtures, to understand their strengths and identify potential areas for your own organisation to favour and grow.