ROYALTY AURA

You've got a competitor in ROYALTY AURA, who's managed to secure a significant amount of government work, with about R880,000 from the Free State Department of Agriculture and Rural Development. This organisation has essentially become a specialist in this department, with all of their government revenue coming from this single source. What makes them a strong player is their ability to dominate the commercial sports commodity space, with all of their government spend coming from this area. If I were you, I'd take a closer look at how they're leveraging their expertise in commercial sports to win contracts with the Department of Agriculture and Rural Development, and see if there's an opportunity for your business to do the same.