Advertising

The advertising market in Gauteng is a substantial one, with the government spending about R18 million on it. This market is relatively stable, with no year-over-year growth, so you won't see it expanding or shrinking dramatically. It's also a fairly crowded space, with 30 suppliers already working with 9 different government departments. Notably, the government is prioritising businesses with a strong Black Economic Empowerment programme, with about 67% of the spend going to black-owned businesses. If I were you, I'd focus on building a strong B-BBEE level, particularly if you're a black-owned, women-owned, or youth-owned business, to increase your chances of securing a favourable contract in this market.