Medical practice

Your business is looking at the medical practice market in Gauteng, which is a sizeable market with a total spend of about R184 million. This market is currently stagnant, with no year-on-year growth, so you'll need to be strategic to gain traction. With 44 suppliers already active in this space, it's a relatively crowded market, and you'll be working with just 2 main departments. To put this into perspective, the lack of growth means you'll likely be competing for a share of the existing R184 million, rather than benefiting from an expanding market. If I were you, I'd focus on building strong relationships with those 2 key departments to increase your chances of securing contracts in this competitive space.