Office Equipment and Accessories and Supplies

You're looking to break into the office equipment and accessories market in Gauteng, which is a relatively small market with a total spend of about R621,000. This market doesn't seem to be growing, with zero year-over-year growth, so you'll need to compete for existing business. With only 4 suppliers currently serving the 1 department that buys these goods, it's a fairly exclusive space. To get a foothold, you should research the specific needs of this department and tailor your offerings to meet their requirements. Start by analysing the department's past purchases to identify areas where you can offer better value or more specialised products.