Orthopedic and prosthetic and sports medicine products

Your business is looking at a market for orthopedic and sports medicine products in Gauteng, which is worth about R4 million. This market is relatively small and not growing, with zero year-over-year growth, so you'll need to be strategic to get a foothold. With only 21 suppliers currently operating in this space, it's not overly crowded, which could favour your organisation if you can offer something unique. The fact that there's only one department involved in procurement could also simplify your sales process. If I were you, I'd focus on building a strong relationship with that single department to increase your chances of securing contracts in this market.