You're competing with E SAT TV, a strong player in the government procurement space, with about R7.3 million in total revenue. They've worked closely with key departments like National Transport, Government Communication & Information Systems, and Public Works and Infrastructure, with National Transport being their biggest client, accounting for about R6 million of their revenue. What makes them a strong competitor is their focus on advertising services, which is their sole commodity, and they've managed to secure a significant amount of government work in this area over the past 4 years. If I were you, I'd analyse their strategy and consider how you can differentiate your own organisation to compete effectively in the advertising space.
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