FORD MOTOR COMPANY OF SOUTHERN A

You're competing with the Ford Motor Company of Southern Africa, a major player in the government procurement space, with about R51.8 million in total revenue from government contracts. They have a strong presence in the health sector, working closely with departments like KZN Health, NW Health, and GP Health, which account for a significant portion of their government work. What makes them a strong competitor is their long-standing relationship with government, having been active for 6 years and operating in 5 provinces, with a clear specialisation in motor vehicles. If I were you, I'd analyse their strategy and focus on differentiating your own organisation to gain a favour with other government departments and programmes.