MATTHEW FRANCIS

You're competing with Matthew Francis, a strong player who has been active for 7 years, primarily operating in one province. They have a significant government portfolio, with about R2.2 million of their total revenue of around R2.5 million coming from the KZN: Economic Development, Tourism & Environmental Affairs department. What makes them a strong competitor is their dominance in legal services, which accounts for the majority of their government spend, and their established relationships with various KZN departments, including Transport and Finance. If I were you, I'd analyse their strategy and focus on differentiating your own business to compete effectively in the legal services space.