RADIO IGAGASI 99 5

RADIO IGAGASI 99 5 is a strong player in the government procurement space, with a total revenue of about R28 million, mostly coming from advertising services. They have a significant presence in KwaZulu-Natal, working closely with departments like the Office of the Premier, Health, and Co-operative Governance & Traditional Affairs. What makes them a formidable competitor is their long-standing relationship with these departments, having been active for 8 years and securing substantial contracts, such as about R5 million with the Office of the Premier and about R5 million with the Health department. If I were you, I'd analyse their advertising services and try to understand what sets them apart to win such large contracts from these key departments.