ROOKIEL INVESTMENT HOLDINGS

You've got a competitor in ROOKIEL INVESTMENT HOLDINGS, who's managed to secure a significant amount of government work, with their total revenue coming in at about R2.3 million. They seem to have a strong relationship with the GP: Social Development department, which is their sole government client, accounting for their entire revenue. What makes them a strong player is their ability to provide personal care products, which is their specialty, and they've been able to capitalise on this niche in a short space of time, having only been active for a year. If I were you, I'd take a closer look at their strategy and see how you can differentiate your own business to compete in the personal care products space.