The market for personal care products in government procurement is quite substantial, with about R15.7 million spent in total. This market doesn't seem to be growing or shrinking, as the year-over-year growth is zero, so it's steady but not expanding. With 107 suppliers competing for contracts, it's a fairly crowded space, and you'll need to differentiate your business to stand out. The fact that 13 different government departments are buying these products suggests there are various opportunities to explore. To get a foothold in this market, you should start by researching which of these departments are the biggest buyers and tailor your sales approach to their specific needs.
ProTenders Intelligence, powered by National Treasury BAS data
R16M
107
13
R117K
Spending Trend
By Province
Data from National Treasury BAS · Personal care products · 107 suppliers across 13 departments · FY 2025/26