THE INSTITUTE OF INTERNAL AUDITO

You're competing with a strong player in the Institute of Internal Audito, who has been active for about 8 years and has a presence in 10 provinces. They do a significant amount of government work, with about R12 million in total revenue, and have established relationships with key departments like the Eastern Cape and Gauteng Provincial Treasuries, as well as the National Department of Land Reform and Rural Development. What makes them a strong competitor is their expertise in specialized educational services and public administration and finance services, which accounts for the majority of their government spend. If I were you, I'd analyse their top commodities and departments to identify potential gaps in the market where your organisation can favourably compete.