TOYOTA SOUTH AFRICA MOTORS (PTY)

You're competing with TOYOTA SOUTH AFRICA MOTORS, a major player in the government procurement space, with about R133 million in total revenue. They have a strong presence in multiple provinces, working with top departments like the National Department of Home Affairs, Northern Cape Health, and KwaZulu-Natal Health, among others. What makes them a strong competitor is their long-standing relationship with the government, having been active for 8 years, and their ability to supply a wide range of commodities, particularly motor vehicles, which accounts for the bulk of their government spend. If I were you, I'd focus on understanding their strengths in the motor vehicles sector and see how your business can differentiate itself to gain a foothold in the government procurement market.